GENOA
The buildings that welcomed guests in the XVI century
LE STRADE NUOVE AND THE SYSTEM OF PALAZZI DEI ROLLI (UNESCO - WORLD HERITAGE SITE SINCE 2006)

Genoa has recently rediscovered its tourist vocation, which has roots in a distant past: from the Middle Ages and the 16th century - el siglo de oro - to the 20th century. It was a step-by-step rediscovery: from the Expo in 1992, with the reclamation of Porto Antico area and of the Aquarium; to the G8 Summit in 2001 and Genoa - European Capital of Culture in 2004; and to the inscription on the Unesco - World Heritage List of 42 out of 150 existing Genoese “Rolli” in 2006. Since the Middle-Ages, the aristocratic families of merchants and sailors used to settle in Genoa’s ancient downtown, living in lots which were strictly controlled by the families themselves. In the 16th century, those families decided to build new streets and palaces, and they created that extraordinary urban heritage known as Strada Nuova: an elite district characterized by a modern public allotment system and a series of houses aligned along a 250 meters long straight stretch of street. The houses became real “republican palaces” where rich Genoese merchants, bankers and financial experts hosted emperors, kings and ambassadors. A very innovative system was created. Today, it could be called the “chateaux relais” system, and it meant that important guests were accommodated in private buildings, according to what was envisaged by a XVI century decree by the Senate of the Republic of Genoa that established the “Rolli degli Alloggiamenti pubblici” (or lists of buildings for public accommodation, after which the site is named). The aristocratic families who owned the buildings were to welcome and accommodate the guests of the Republic of Genoa and were to bear all expenses. This innovative system based on widespread accommodation is now being rediscovered by tourists visiting Genoa; tour guides show people around the Rolli and spectacular events are organized, e.g. the “Rolli Days”. In addition to the Rolli, the 30 certified “Historical shops”are also being visited and rediscovered.

SURROUNDINGS

The eastern part of Ligurian Riviera is characterized by fascinating villages, such as Portofino, S. Margherita Ligure, Rapallo, Camogli, Sestri Levante and Chiavari, and enchanting places, such as Paradiso and Tigullio Gulfs and the Promontory of Portofino. Just behind the city and the Riviera, the Parks of Antola, Aveto and Beigua.

MAIN CONNECTIONS

Cristoforo Colombo International Airport. Motorways: A12 along the eastern Riviera towards Livorno, A10 along the western Riviera towards France, connected to the routes Genoa-Milan (A7) and Turin-Aosta (A 26, motorway “of the Tunnels”). Railway connections with La Spezia, Imperia, Milan and Turin. Ferry-boats to Sardinia, Sicily, Spain, Morocco.

WTC GENOA

Special Agency of the Chamber of Commerce of Genoa for Internationalization

Tel: +39 010 23591
Email: info@wtc.genova.it
Web: www.wtc.genova.it

PROPOSED
ROUTE

DAY 1

Arrival in Genoa early in the afternoon. Hotel check-in, visit to the historic city centre and dinner in one of the typical restaurants of the town.

DAY 2

Tour of the town. Short walk to the XVI century Strada Nuova - which is now known as Via Garibaldi - and visit of a few of the 42 Palazzi dei Rolli: the Tobia Pallavicino and Lomellino buildings, Palazzo Bianco and Palazzo Rosso, the Giacomo and Pantaleo Balbi buildings, the Grimaldi Spinola di Pellicceria building, which is the only one that still has its original furniture, and the Palazzo Reale Museum and its Sala del Trono, Salone da Ballo and Galleria degli Specchi (throne room, ballroom and hall of mirrors). If you wish to visit the Appartamento dei Principi Ereditari (the Crown Prince’s Quarters), please book your visit to the Prince’s Quarters upon booking the visit to the museum.

DAY 3

Guided tour of the Palazzo del Principe in the morning: this is the largest and most magnificent aristocratic building in Genoa. You’ll visit the prince’s quarters and your tour will end in the majestic gardens of the building, where huge celebrations were held to honour important guests. In the afternoon, you’ll visit the Acquario di Genova and the new Cetaceans Pavilion designed by Renzo Piano: a 23 metre tall building, 10 of which are underwater, which was built right there, above the water of the port of Genoa. After leaving the Acquario, a guided tour will show you around the thirty Genoa’s certified historical shops, a real architectural and cultural treasure, and you’ll also be able to buy excellent typical products sold in quality shops along the Medieval “caruggi” (typical Genoa’s alleys).

DAY 4

Hotel check-out and journey back to your home town.

Mirabilia brochure 2014 in Japanese29 OTTOBRE 2014

In occasion of the promotion of the Mirabilia Network in Japan is now available the japanese version of the brochure.
Download the brochure in PDF Format (12,5 MB).

Mirabilia - European Network of UNESCO Sites won the European Enterprise Promotion Awards 201402 OTTOBRE 2014

During the European Assembly of the SME, in Naples, under the Italian Presidency of the EU, an important recognition to the planning and the ability of the Chamber of Commerce System to create a system to support business. Mirabilia network was awarded with the first place prize at the European Enterprise Promotion Awards 2014 in the category 4: Supporting the Internationalisation of Business. The award annually selects the most innovative initiatives and effective public institutions and public-private partnerships of the EU, to support entrepreneurship.

Go to the award website

Watch the video