VIDEO 2015

Also this year Mirabilia Network has presented the emotional video of the project. The short movie brings together the locations in a path made of images, lights and sensations.

Click to watch the
2015 emotional video

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BROCHURE 2015

The brochure of the network in its 2015 version has been updated with the new Chambers that have decided to join the network: Bari, Chie), Lecce, Siena and Taranto. Also updated paths in the network between the neighboring territories: North East (Udine), North West (Genoa and La Spezia), Center (Perugia, Siena, Chie)), South East (Bari, Matera and Taranto, Brindisi, Lecce) and South west (Messina).

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Thanks to “Mirabilia”, the Italian Chambers of Commerce set up the network of the 10 Italian Unesco world heritage sites

Italian tourism is experiencing a season among the more fortunate. The twelve Chambers of Commerce - that are members of the Mirabilia network - will meet in Lipari, at the very heart of the Aeolian Islands, on October 12th and 13th, to participate to the fourth edition of the “International Exchange of cultural tourism”.

The challenge we have to face has not changed since 2012, the year zero of Mirabilia: what we aim at is attracting the interest and attention of millions of tourist who visit Italy every year and want to visit the traditional “Grand tour” places and accompany them to visit new places instead: they may be little known, but it does not mean that they are less interesting or exciting. Twelve wonders that have been already recognized or that are being recognized as such by Unesco, and they are definitely worth the trip: they will take the travellers’ breath away, in exactly the same way as in the days of old, when pilgrims travelling to Rome used to follow the “Mirabilia Urbis Romae”.

Let’s visit these wonders then: first Aquileia, the most important Roman site of Northern Italy, which is located in a still untouched natural environment, and then Genoa, where in the 1600s the aristocratic families of the Republic invented a very peculiar public accommodation system that relied on private properties, the system known as the Palazzi dei Rolli. And then lets’ go east! We’ll reach the Cinque Terre, a natural and human masterpiece, and the neighbouring villages of Lerici and Portovenere. Siena comes next, and its very famous Piazza del Campo; let’s travel to Central Italy next and we’ll visit Assisi and the Cathedral of Saint Francis, the Franciscan sites, everything is surrounded by an extraordinary natural environment which is able to inspire a deep and strong spirituality. Chieti is characterised by its transhumance tracks and paths, which were created many centuries ago to meet the need of pastoralism and were praised by Gabriele d'Annunzio.

Matera now - a town rich in cave art - which has been modified and new buildings constructed for eight centuries, and visitors enjoy its unique urban architecture. Puglia is our next destination, which has lately added a few valuable jewels to the Mirabilia crown: the Trulli in Alberobello and those located in the Itria and Murgia Valleys, the Salento treasures, the Otranto hamlet and the beautiful patterns of the Baroque style of Lecce; then Taranto, the ancient capital of Magna Grecia. And here we are: the Aeolian Islands! They are our current destination, seven Mediterranean gems rich in history, myths and legends.

Twelve Chambers of Commerce are at the heart of this fascinating journey (Bari, Brindisi, Chieti, Genova, La Spezia, Lecce, Matera, Messina, Perugia, Siena, Taranto, Udine): they have decided to work together to enhance the beauty of these places by involving companies and communities in a project aiming at developing a repeatable model of cultural economy.

Mirabilia was created in 2012, and started by the Chamber of Commerce of Matera, which is still the leading partner, and five pilot Chambers, which became nine in 2013, ten in 2014 and twelve in 2015. The heart of the project is the “International Exchange of cultural tourism”, the business to business event where the offer coming from these twelve destinations meets the demand of the big international tourist buyers who have been selected by TTG Italia and, as of this year, Assocamerestero.

After meeting in Lerici (2012), Matera (2013) and Perugia (2014), in 2015 the event is held in Lipari: the island and the other Aeolian gems became a Unesco World Heritage site in 2000.

The “Oil Event” is one the changes of this year’s edition. What we are attempting at is connecting beauty and taste by promoting an event dedicated to foreign buyers specialized in the oils produced in the Mirabilia destinations.

In conclusion, we are facing a challenge - that was launched by the organizing Chambers of Commerce: we need to develop an entrepreneurial network which may turn the offers coming from the Mirabilia destinations dedicated to international buyers into products which can be integrated and sold all year long.

Partenariat

Project Leader: CESP - Special Agency of the Chamber of Commerce of Matera

Communication by: WTC Genoa - Special Agency of the Genoa Chamber of Commerce for Internationalization.

CAMERA DI COMMERCIO DI BARI

Tel: +39 080 2174452
Email: urp@ba.camcom.it
Web: http://www.ba.camcom.it/

PROMOBRINDISI

Special Agency of the Chamber of Commerce of Brindisi

Tel: +39 0831 562994
Email: segreteria@promobrindisi.com
Web: www.promobrindisi.com

CAMERA DI COMMERCIO DI CHIETI

Tel: +39 0871 354318
Email: promozione@ch.camcom.it
Web: www.ch.camcom.it

WTC GENOA

Special Agency of the Chamber of Commerce of Genoa for Internationalization

Tel: +39 010 23591
Email: info@wtc.genova.it
Web: www.wtc.genova.it

CAMERA DI COMMERCIO DELLA SPEZIA

Tel: +39 0187 728264
Email: federica.bonanini@sp.camcom.it
Web: www.sp.camcom.it - www.speziafiere.it

CAMERA DI COMMERCIO DI LECCE

Tel: +39 0832 684245
Email: cameradicommercio@le.camcom.it
Web: www.le.camcom.gov.it

CESP - CENTRO SERVIZI PER LE PICCOLE E MEDIE IMPRESE

Special Agency of the Chamber of Commerce of Matera

Tel. +39 0835 338437
Email: cesp@mt.camcom.it
Web: www.cesp.it

CAMERA DI COMMERCIO DI MESSINA

Tel. +39 090 7772226
Email: giusy.darrigo@me.camcom.it
Web: www.me.camcom.it

CAMERA DI COMMERCIO DI PERUGIA

Email: promozione@pg.camcom.it
Web: www.pg.camcom.gov.it

CAMERA DI COMMERCIO DI SIENA

Tel: +39 0577 202525
Email: segreteria.generale@si.camcom.it
Web: www.si.camcom.gov.it

CAMERA DI COMMERCIO DI TARANTO

Tel: +39 099 7783001
Email: area.promozione@ta.legalmail.camcom.it
Web: www.camcomtaranto.gov.it

CAMERA DI COMMERCIO DI UDINE

Special Agency Enterprises and Territory I.ter

Tel: +39 0432 273230
Email: promozione@ud.camcom.it
Web: www.ud.camcom.it

V International Cultural Tourism Exchange UDINE 24th-25th October 2016

Mirabilia Network is an annual appointment, with several moments of promotion on international markets and a fixture meeting at the end of year: the "International Exchange of Cultural Tourism", a business to business meeting between the offer of the partner territories and demand of major international tourism buyers , selected by a technical partner.

After the events of Lerici (2012), Matera (2013), Perugia (2014) and Lipari (2015), the Exchange will take place this year in Udine from 24th to 25th of October in 2016.

The design process, which started with the creation of the International Exchange in Lerici in 2012, then in Matera in 2013, in Perugia in 2014 and Lipari in 2015, aims to promote an integrated tourist offer of the "lesser known" UNESCO sites that makes visible and usable the connection between the interesting and united by the UNESCO recognition tourist territories and in order to propose them to an increasingly demanding international audience and to a high quality cultural tourism market.

Opening Agendas 12th October

IV Edition2015 - LIPARI

The IV International Exchange of cultural tourism, organized by the twelve member Chambers, 60 international buyers with more than 2.000 B2B meetings, a B2B Oil, two collateral events about "Enterprise networks" and "Mediterranean diet" and international agreements between foreign Chambers of Commerce

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III Edition2014 – PERUGIA

The third International Exchange of cultural tourism, organized by the ten member Chambers, recorded 55 international buyers from about 19 countries from all over the world (Europe, America, Asia, Australia),110 Italian companies as well as 10 journalists from the national and international press.

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II Edition2013 - MATERA

Matera's event, organized by the nine member Chambers, recorded 109 participating companies, 73 international buyers with more than 2,000 B2B meetings, 5 educational tours and 5 international agreements between foreign Chambers of Commerce.

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I Edition2012 - LERICI

The first stock exchange, organized by the five founder Chambers gave for the first time the opportunity for professionals to meet, and to present innovative tourist routes through the organization of workshops, seminars and training opportunities.

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