The Mirabilia Network of Chambers of Commerce becomes the engine of sustainable and qualified management of the territories, on the basis of public and private collaboration. The business model of sustainable and innovative SMEs, based on an integrated approach, is its key element.

The aggregation of tourist itineraries and destinations will be based on forms of tourism that are more respectful of the environment, the territory and local identities and socio-cultural problems connected to the emergency in order to strengthen the image of lesser-known Unesco tourist destinations.

Mirabilia has entered into an agreement with the Forum of the Adriatic and Ionian Chambers of Commerce, a network of chambers of commerce in Italy, Albania, Croatia, Bosnia Herzegovina, Greece, Montenegro, Serbia operating since 2001 and recognized by the European Commission as one of the main stakeholders of the macro-regional area. The agreement aimes at developing a close collaboration between the two associations, in order to promote exchanges and jointly manage promotional activities of the Unesco sites located in the countries belonging to the Adriatic-Ionian Macro Region. It is a cross-border area, of great interest above all for those Italian regions bordering the Adriatic and Ionian seas, linked by millenary traditions, history, culture and trade in which there are 44 sites recognized by UNESCO.

The strength of the Mirabilia project is the networking of UNESCO sites and the surrounding territories, bringing together three formidable traits such as culture, natural beauty and food, creating the conditions for supply and demand to meet. It is with this in mind that the project has focused a lot on enhancing the food and wine excellences of the Mirabilia territories starting from the creation of a mapping of the typical agri-food products and combining the tourist offer of lesser-known UNESCO sites with the offer of the food and wine heritage typical of the Diet. Mediterranea, Unesco intangible heritage.

In the same vein, Mirabilia also intends to enhance the territories with the excellence of artistic craftsmanship through events and enhancement initiatives.

Mirabilia has always experimented, designed and implemented multiple ad hoc training courses aimed at companies or project representatives on innovative topics related to the tourism offer. In this context, Mirabilia has started the creation of a first level university Master in “Management of cultural heritage for tourism development” in order to train new highly specialized professionals in the management and knowledge of Unesco sites.

The Master aims to train operators in the tourism sector with specific skills for the protection, enhancement and promotion of cultural heritage. The partnership with the Mirabilia Network, which connects institutional and economic actors active in the use of UNESCO sites, connotes the Master as an interdisciplinary training path.

The aim is to create professionals capable of enriching tourism by planning with cultural content and to build effective management strategies for the resources offered by the territories.

The course makes use of the partnership with the Mirabilia network, which places institutional and economic actors active in the use of UNESCO sites online.

The Master will take place in all the facilities of the University of Perugia. The course, an itinerant FIRST LEVEL MASTER in “Cultural Heritage Management for tourism development”, will combine teaching with possible territorial experiences, held in: Perugia, Terni, Assisi, Castiglione del Lago, Foligno, Gubbio, Narni.

The internships will take place at tourist facilities of the area identified in accordance with Mirabilia.

In addition, the Master includes two scholarships funded by the Mirabilia Network and two funded by the University of Perugia. The scholarships consist of the total coverage of the enrollment fee and will be assigned on the basis of ISEEU form.

The Master can be carried out not only in collaboration with Mirabilia Network, but also with any external bodies and/or subjects who, for various reasons, will want to collaborate to the fulfillment of the initiative, such as: University of Udine, University of Genoa, University of the Studies of Sassari, University of Basilicata, University of Campania Vanvitelli, given the specific agreements stipulated.

With a view to enhancing digital technology as a tool for promoting tourism, more strategic than ever given the need to restart the tourism economy on a new basis after the pandemic, Mirabilia implements digital technological tools to support businesses and consumers, as well as services useful for carrying out the planned Mirabilia actions, making use of the collaboration with the PID Network of the CCIAA.

The collaboration project between the Mirabilia Network Association and the PID offices of the member Chambers of Commerce was born in 2020, with the aim of integrating tradition and innovation, networking and creating a system in the enhancement and promotion of UNESCO sites.

The project also includes the Mirabilia Top of the PID initiative, now at its 2nd edition, an award assigned to the best product, application or technological solution developed to remove obstacles or solve problems deriving from the pandemic crisis and to favour the enhancement of lesser known destinations and attractions and the restart of the tourism economy.

An essential requirement is that the products, applications and solutions must involve the use of one or more of the enabling technologies of the National Plan IMPRESA 4.0 and contribute significantly to the improvement of the operations of one or more subjects or intermediaries operating in the tourism supply chain (accommodation activities, attractions, seaside businesses, event organizers, transport line managers, administration activities, tourist information points, tour operators, agencies travel, OLTA).