The International Cultural Tourism Exchange is the key event for the global promotion of cultural tourism. It is organized by Mirabilia on an annual basis. It encourages the creation of collaborations, innovative projects and partnerships, through B2B meetings between sellers - companies from the territories of the Chambers of Commerce adhering to the Special Project - and a series of excellent buyers from all over the world.
The event has reached its fourteenth edition, confirming its increasingly central and reference role, as an event capable of concretely enhancing quality tourism Made in Italy, involving more and more players from the tourism, economic and institutional fields.
The XIV edition of the Cultural Tourism and Quality Agri-Food Production Exchangee will be held in Udine, on 16 and 17 June 2026.



